Indosat im3 - nomor modus no more
it’s time for everyone can have the safe space, even in daily communication
Indosat IM3 has evolved into a good network, with 5G capability, strong network, ease-of-use in various channels like WhatsApp & myIM3 App, even eSIM feature. How can we introduce the simplicity of IM3 in a SIMPEL way?
FIRST, WE CREATED THE NAME & the logo.
LOGO CONCEPT
IM3 Anti Scam & Spam seems mouthful and we feel like we need a name that is memorable and catchy. We created SATSPAM – Satuan Anti Scam & Spam (a pun from the word SATPAM, the security guard in Indonesia).
WE CONTINUE WITH THE STORY
TO START
THE CAMPAIGN.
We worked together with the famous journalist that is known for her detailed and meticulous persona in finding the truth. Similar with our feature that can get the truth from the scam and spam.
Then, we develop the visuals
We also created the key visual for both IM3 Prepaid & IM3 Platinum while maintain the tonality of both Prepaid & Platinum tonality.
WE ALSO TAP INTO PRANK AUDIO ADS IN YOUTUBE PRERoll as dark post.
By creating audio ads as if they are prank calls from IM3 SATSPAM user, we can make the message stronger and also easy to understand.
WE EXTEND THE CAMPAIGN TO MAKE IT STRONGER IN VARIOUS CHANNELS
The 360 campaign were created to make our Nomor Modus No More bigger. By tapping into various channels and medium, we were able to launch the product and make it memorable for our audience.